If you’re looking for an advertising source witha superior ROI, consider launching a remarketing campaign. Remarketing gives you a second bite at the appleand a chance to convert your casual website visitors into customers.
In addition, it gives you opportunities to show different offers and products to your existing subscribers and customers. Remarketing platforms that I recommend using include Google Adwords, Adroll, and Yahoo! Gemini.
Google’s remarketing platform gives you the ability to target inventory within it’s display network, which includes millions of properties.
In addition, you can link your Adwords account with your Google Analytics account and create custom audiences to run laser targeted campaigns to niche segments of your audiences.
For example, if you operate an online ecommerce site with a variety of products, you can create audience segments depending on separate product categories, e.g. you could show ads for Cabernet to people who were browsing those types of wines.
Yahoo! Gemini’s remarketing platform gives you the unique ability to shows ads inside of Yahoo’s email platform to your remarketing audience.
Adroll has a wide coverage and accepts certain types of products and services that Google does not currently allow. For example, Google does not allow remarketing on certain financial services products while Adroll does allow this.